Mitigate more. Adapt now. Be afraid. Feel guilty. Pay up. Change everything.
Few people want to hear these messages, yet they have been at the heart of the most successful communication campaign ever. Over the span of a couple of decades, the world has become aware of the risk of climate change. A multitude of channels, scientists, politicians, journalists, civil servants and campaigners – even some celebrities – have helped make it a global concern. Opinion polls the world over show unequivocally that people have heard of and are worried about it. Then, in December 2015, heads of state signed the UN Paris Agreement with the goal of keeping temperature rise well below 2 °C.
Continue reading “The Climate Communications Project”
